January 09, 2012

'It's more fun in the Philippines' - Spread the word, says DOT

Tourism Secretary Ramon R. Jimenez Jr. shows off the new Philippine brand "It's more fun in the Philippines" translated into various languages, in a press briefing at the Department of Tourism Auditorium on Jan. 6. He said positive responses to the slogan were received from the test markets. (Photo by this blogger)
Tourism Secretary Ramon Jimenez Jr., in an exclusive briefing for InterAksyon.com prior to today's public launch of the campaign, said the slogan created by advertising firm BBDO Guerrero | Proximity Philippines, answers a traveler's fundamental question, "Why [should I go to] the Philippines?"

"What differentiates the Philippines from every [other place] in the world, as we said from the start, is the Filipino. [It's] his special gift for transforming what is already a beautiful place into an unforgettable special place," Jimenez said. "You take two identical islands, put Filipinos in one, it’s going to be more fun there."

Also launched on Friday was a new logo, which is a "banig weave that forms the map of the Philippines. It's very colorful, very graphic, sa biglang tingin [at first glance], it's a pixelized version of the map. It has that very modern feel also," Jimenez said. President Benigno S. Aquino III, he noted, also gave his inputs on the colors. (Click InterAksyon for the rest of my piece. This was originally published on Jan. 6, 2012.)

(Photo by Roland Benzon via Facebook.)

UPDATES: No big deal: DOT, BBDO shrug off 'coincidental' Swiss campaign; Now 'fun' is ours

Obviously not bothered by allegations that the slogan isn't original, Pinoys have 'Fun' with 'More Fun in the Philippines'.

1 comment:

Maypaki said...

Please go to Youtube.com and listen to Ramon Tulfo's reaction to the slogan "It's more fun in the Philippines".

Visit the link below: