Anatomy of a failed tourism brand*

(I earlier blogged about this interview on Nov. 26, 2010, found here.)

What went on in the making of 'Pilipinas Kay Ganda'
*Originally published in the BusinessMirror Marketing page, Nov. 29, 2010. Correction, P600 million should have read P600,000. Apologies to the DOT, Ms. Villapando and the readers.

(Ms. Ong's own defense in her column, Citizen in the Phil. Star, Nov. 27. 2010. Then a reaction to Ms. Ong by The Warrior Lawyer in Pilipinas Kay Praning.)