THE recent fiasco involving the Dept. of Tourism's 'Pilipinas Kay Ganda' branding/slogan has made many people in the tourism industry yearn for the good old days of sleek and elegant DOT TV ads.
I especially remember this one because it was shown on CNN and BBC although it was just for a short period. I suppose this was because of the lack of a budget for sustained promotions. But it was gorgeous, it made the point about the Philippines, and it was fun. If I'm not mistaken, this also won a tourism ad award in Europe.
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