November 29, 2010

Anatomy of a failed tourism brand*

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(I earlier blogged about this interview on Nov. 26, 2010, found here .) What went on in the making of 'Pilipinas Kay Ganda' ...
November 28, 2010

Sidcor Sunday market

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(Weaving through the pathways is much easier now bec. of the more spacious market area. All images copyrighted Ma. Stella F. Arnaldo) IF yo...
November 26, 2010

Why Campaigns & Grey proposed the ‘Pilipinas Kay Ganda’ slogan*

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(One of four 'exploratory advertising concepts' proposed by Campaigns & Grey to the Dept. of Tourism. The others are here . All...
1 comment:
November 25, 2010

What's that song from Sesame Street again?

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Manila's Best Kept Restaurant Secrets Awards 2010 (For details, click MBKRS 2010 ) Generally agree w/ most of the ...
November 23, 2010

DOT's Romano quits over branding flak (updated)

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TOURISM Undersecretary Vicente Romano III tendered his irrevocable resignation Tuesday, taking full responsibility for the ‘Pilipinas Kay Ga...
November 22, 2010

More than the usual

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THE recent fiasco involving the Dept. of Tourism's 'Pilipinas Kay Ganda' branding/slogan has made many people in the tourism ind...

Cebu in 48 hours

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(Beachfront of BE Resort, Mactan.) I’VE been going to Cebu since the late ‘80s and have been amazed by how much it has changed in terms of ...
November 21, 2010

A Symphony of Parols

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Check out my first-ever uploaded video on YouTube (history in the making itoh!) ;p Seriously, I felt like a kid watching this show on Saturd...

Pilipinas Kay Ganda 'shelved'

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DOT Press Statement - 21 November 'Shelved' can either mean putting the project on hold temporarily, or dropp...

In the thick of controversy*

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TOURISM Secretary Alberto “Bertie” A. Lim likes to joke that his “claim to fame” is really being the younger brother of award-winning broad...
November 19, 2010

Luv ya Phil! (A statement from Campaigns and Grey)

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NGEK! Apparently, that was one of the other slogans proposed by Campaigns & Grey to the Department of Tourism for its new marketing cam...
1 comment:

Help build DOT's web site!

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THOSE who were appalled at the "interim" web site the Department of Tourism put out in a rush on Nov. 15, now have a chance to hel...
November 18, 2010

I leave the house and all hell breaks loose!

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I WAS out the entire day covering a story and was virtually shut off from the world bec. the building I was in was super cyber-secure. It wa...

DOT open to changes in its slogan but...

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(Vice President Jejomar Binay, along with Tourism secretary Albert, far left, and Tourism Undersecretary Vicente Romano III toast the newly...