|LUCIO "BONG" TAN JR.|
But it was a very subdued and polite Bong who sat down for the interview, surprising me with his amiability. He even displayed the same flashes of wit his father has been known for at certain times and among certain company. He poked fun at himself — jesting that he probably looked like his achi Vivienne, as a makeup artist went on to put some light lipstick on his face for a fashion shoot — and at his powerful taipan of a father (“I don’t wear white socks.”).
Bong was nurtured by his mother Carmen, his amah, and grew up with six sisters – Vivienne, Karlu, Rowena, Sheila and Jesslyn – Bong being the fifth among the siblings. (He was father to Lucio Tan III called Hun-Hun, now 27, and Kyle, 23, his sons with the former Julie Chen, a Taiwanese-American.)
The family homeBong grew up in the family home along Biak-na-Bato St. in Quezon City. From the outside, the property looks unremarkable except that it occupies an entire block spanning from Maria Clara St. and Dapitan St., in Sta. Mesa Heights, and has a helipad. I joked that we were practically neighbors as I grew up in the same area as well.
But it was a good place in the 1960s and 1970s to bring up one’s children especially if one were just starting a family. This was where many Manila-based Chinese-Filipino families flocked to after the Ruby Tower collapsed in 1968.
Bong said his father “trained” him and his siblings “not to splurge.” He remembered receiving a meager allowance when he went to college at the University of California in Davis, so he had to work two jobs, like his American classmates — as a gym manager and a basketball coach — just so he had enough money to spend for his needs.
Until his move to California, he also led a very “spartan life” from 1984 and 1986, as he studied at the Beijing University in China to deepen his appreciation of the native language and culture. “There was no McDonald’s yet then,” Bong recalls, but he said it was the best time to be in China. “It was actually the last chance to learn the culture before it opened up. I went back, now it’s so different. I’m still lucky that I went also during that time, under the old China, to study history and the language.”
His sense of fashion
At this interview, Bong is just wearing a powder blue shirt jack over dark pants, the kind popularized by a certain, ahem, strongman in the '70s. “I started wearing it 10 years ago, and now a lot of corporates are wearing it.”
Although not really fond of luxury brands, Bong told me, “I like fresh-looking clothes,” and readily admitted to reading male fashion magazines like GQ. “I like wearing clothes that nobody has seen yet. But I’m not brand-conscious.”
But yes, Bong says it’s not been easy carrying the name of his namesake father, who by a recent account in Forbes, is worth $3.3 billion. As the only male in his father’s first family, he had been bruited to be the one to take over from his father, someday. (Just last October 28, he was appointed president of PAL Holdings Inc., the listed firm that owns and operates the flag carrier Philippine Airlines, aside from being vice chair already of the PAL board. He also sat on the board of the LT Group Inc. and held positions in other Tan-owned companies like Asia Brewery Inc., Eton Properties Philippines Inc., Tanduay Distillers Inc.)
“I feel pressured of course, and also it’s challenging. It is a challenge to put in practice all that you learned right?” Bong remarked. He was supposed to work in a bank after graduating in 1991 from UC Davis with a civil engineering degree, “But my Dad told me to come back [to Manila] already.”
A taste of tobaccoHis first job at Fortune Tobacco Corp., was as a tobacco leaf inspector, which he described as “hell! It was so hot in the warehouse, I had to inspect all the tobacco deliveries to check if they were the right grades. I had to change my shirts at least four times a day. And that was free ha! I had no salary, parang OJT (on-the-job training).” When the tobacco season was over, he was moved around different divisions to learn up close the operations of the cigarette company.
As a manager, Bong described himself as “approachable, everyone can call me up, text me on my cell, they know I will answer unless I have a game or in a meeting.” (Indeed he was quite accessible even to media. Bong was one of the very few PAL officials who would go on record for interviews, and respond to my text messages.)
He said anyone could go to him if there were problems in the company. “I’m a guy who has to listen to both sides [of an argument]. I will always ask, ‘Okay who’s the other party?’ but I will not tell him that I will call the other side. I will say I will think about it then I call the other side. If I can settle it, okay, if not, I consult an expert on the issue. If it’s just a small matter, I just tell the one who complained to me, ‘ibigay mo na [let it go]’.”
The succession plan
But Bong stressed even then, the succession issue in the family is not actively talked about, even as some media reports point to him as the heir apparent. Unlike other Chinoy business families, like Henry Sy Sr., John Gokongwei, George Ty, Andrew Gotianun and those of other taipans, his father has not publicly anointed anyone as his successor.
But Bong is obviously uncomfortable discussing the issue. He leaned into me as his voice drops a tad lower, as if not wanting to let anybody hear his answers. He knows he can’t evade my questions, yet respectfully answered them without giving too many clues.“We never talk about it,” Bong stressed, adding that no one is really sure who’s going to take over from his father, if and when, the latter retires. Now at 85, Kapitan continues to attend board meetings and manages his businesses through a few trusted lieutenants.
“We have a different plan,” Bong underscored during our chat then. “We have a different system in choosing an heir apparent, whoever is more deserving.” Pressed to explain what that meant, he merely said, “It will be someone whom people will be comfortable with.”
(Our heartfelt condolences to the Tan family, friends of Bong, and his staff.)
*Originally published in the Asian Dragon, edited for brevity, and updated to include current events.