December 23, 2011

BBDO wins bid to craft new PH tourism slogan

The Department of Tourism has chosen BBDO Guerrero | Proximity Philippines as the winning bidder in its P5.6-million "Philippine Brand Campaign focusing on Tourism" project.

However, no new tourism slogan was announced by the DOT, adding in a press statement that "further development of BBDO Guerrero's concept is underway, and the first iterations of the new campaign will emerge in the course of the first half of 2012."

A source at the DOT said Secretary Ramon Jimenez Jr. decided to defer the launch of the new slogan due to the calamity wrought by Typhoon Sendong.

Questions have risen, however, about just how fast the new brand campaign can be rolled out due to the limited funds of the DOT, which has an annual budget of only P2 billion. (For the rest, click InterAksyon.)

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