January 09, 2012

Impressive, incredible, sensational (slogans)!

WHILE doing research on the tourism slogans of other countries, I stumbled on the site of travel blogger, Fiona Cuillinan. In 2009, she compiled a list of slogans used in a number of countries, including our own (back then it was still "Wow Philippines, of course).

So I'm posting her list here. An asterisk means it's an updated entry or correction.

Albania A New Mediterranean
Anguilla Feeling is Believing
Aruba One Happy Island
Belize Mother Nature’s Best Kept Secret
Brazil Sensational!
California Find Yourself Here
Canada Keep Exploring
Croatia The Mediterranean As it Once Was
Ecuador Life at its Purest
Viva Cuba
Egypt Where It All Begins
El Salvador Impressive!
Visit Finland Breathe
Visit Florida
Florida Keys Come As You Are
France Rendez-Vouse En France
Germany Affordable Hospitality
Grenada Rhythms of Spice
Hong Kong Best Place Best Taste
Hungary A Love for Life
I heart New York
Incredible India
Indonesia Admit It You Love It
Italy Much More
Jamaica Once You Go, You Know
Cool Japan
See the world. Visit London
Malaysia, Truly Asia*
Maldives Sunny Side of Life
Montenegro Wild Beauty
Namibia Land of Contrasts
New Zealand 100% Pure
Romania Land of Choice
Discover Peru
It's more fun in the Philippines*
Uniquely Singapore
Slovakia Little Big Country
Slovenia I Feel Love
I need Spain*
Switzerland Get Natural
Taiwan Touch Your Heart
Tanzania Land of Kilimanjaro Zanzibar and the Serengeti
Texas (visual representation of ‘Everything’s bigger in Texas’ – I think)
Amazing Thailand

Btw, the "I❤NY" is probably the longest-running tourism slogan in all of history, and according to marketing experts, it is the most successful as well. No wonder New Yorkers don't have any reason to change it. It was created in 1977 primarily for New York City, but was later adopted as a campaign for the entire NY state.

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