PH has 'positive image' among Chinese travelers

(Marco Polo Parkside Beijing general manager Stanley Lau, fourth from left, and Philippine government officials toast the official launch of the Davao Cultural Festival at the hotel on June 11, at the Café Marco Polo. The promotion will run until June 30 and is co-sponsored by Cebu Pacific and the Department of Tourism-Region 11. From left, after the emcee, are Mary Ann Montemayor, chairman of the Davao Regional Tourism Council; Art Boncato, regional director of DOT-11; Richard Chang, the hotel’s director of sales and marketing; Alex Chua, charge d’affaires of the Philippine Embassy in Beijing; and Jazmin Esguerra, tourism attaché, Philippine Embassy, Beijing. China is the fourthlargest tourism market of the Philippines. PHOTO BY ARNOLD KING)

BEIJING—The hostage crisis involving Hong Kong tourists in 2010 and the ongoing skirmishes in the South China Sea (now West Philippine Sea to the Philippines) between the Philippines and China are not deterring the influx of Chinese tourists into the Philippines.

The Chinese market is expected to further improve, especially with the recent marketing push of Davao as an ecotourism, extreme adventure, and culinary destination, especially among Beijing travelers, a Philippine tourism official said.

Cebu Pacific, meanwhile, is assessing the feasibility of plying a Davao-Beijing route, an airline representative said.

In an interview, Jazmin C. Esguerra, tourism attaché of the Philippine Embassy in Beijing, said Chinese travelers, especially from this city, are currently on the lookout for new exciting destinations in the Philippines.

“The honeymooners, for example, like island destinations and Davao will be a perfect new addition to their itinerary because it has Samal Island, and island-hopping tours,” Esguerra said.

Data from the Department of Tourism (DOT) showed that Chinese travelers to the Philippines grew 18.54 percent to 71,113 from January to April 2011, making them the fourth-largest tourism market. For 2010 alone, arrivals from China jumped 21 percent to 187,446, just ranking behind arrivals from Korea, the United States and Japan.

Esguerra said this substantial growth in arrivals indicated that the Philippines still has a “positive image” among Chinese travelers, despite the bungled hostage rescue attempt in August 2010. “While there were some tour groups that canceled their trips to the Philippines via their travel agencies for about two months after the incident, many of them booked their trips directly online,” she said.

Esguerra added that current dispute over the Spratly’s Islands has “presently no effect” on the tourism decisions of the Chinese. “Tourism is nonpolitical,” she said.

Many Beijing travelers, she added, are now spending more on travels because they are earning more, and have become tech-savvy—they now do most of their bookings and reservations online.

“They see the Philippines as a romantic destination, that’s why they often go to Boracay and Palawan. And because of the tsunami [which recently hit Japan], they have redirected their focus on Southeast Asia,” Esguerra said. Her office is currently helping push the Philippines as a wedding and honeymoon destination, which will attract more upmarket travelers from Beijing.

Aside from being a romantic destination, the Philippines has also become an ideal destination for the meetings, incentives, conferences and exhibitions market. She said a group of 85 company employees recently traveled to the Philippines as part of their incentives package.

A Davao Cultural Festival is currently being held at the Marco Polo Parkside Beijing, on the initiative of its general manager Stanley Lau, who managed the hotel’s Davao unit from 2004 to 2009.

The Davao delegation earlier made presentations before members of the Chinese media, promoting the many activities that can be pursued in the city.

Art Boncato, regional director for DOT’s Region 10 said the cultural festival, themed “From Islands to Highlands” was in line with the Philippine Independence Day celebration at the hotel. The event was also cosponsored by Cebu Pacific, with the participation of the Davao Region Tourism Council, Davao Eco-Crafts and the Center for Asian Culinary Studies-Davao (CACS).

The festival was launched on June 11 and will run until June 22, while the dishes of Davao will be a mainstay during the lunch and dinner buffets at the hotel’s Café Marco until June 30. The dishes featured at the food fest were by Chef Gene Gonzalez and his CACS crew. While the festival is ongoing, cultural dancers from Davao will provide entertainment for Café Marco’s guests.

Meanwhile, Agnes Gupalor, Cebu Pacific’s sales manager for the Visayas region told the BusinessMirror the airline is “currently studying” the market for Chinese travelers to find out if it would be feasible to have direct flights between Davao and Beijing. Davao already hosts an international airport where Silk Air flies regularly from and to Singapore.

Addressing members of the Chinese media, Gupalor said the airline “is very optimistic about expanding our services in North Asia, especially with the observed 23-percent year-on-year passenger growth in Greater China for the first quarter of 2011.” The airline’s general sales agent in Beijing is Pacific Aviation.

She noted that in May 2011, the airline “carried over 1 million passengers in one month alone, a first for any Philippine carrier in the history of Philippine aviation.”

(My story was originally published in the BusinessMirror on June 21, 2011.)

Lost in translation

I’VE always loved traveling to new and exotic places, because of the cultural dimensions it opens up. Being in a new country, and meeting all sorts of nationalities keep me educated and well-informed of the goings-on in the bigger world. In this era of globalization, one cannot be too preoccupied with just local concerns.

I’ve just come back from a trip to Beijing upon invitation of the Department of Tourism. I was with my friend Art Boncato, former marketing manager of Marco Polo Hotel in Davao City, and who is now the regional director for the Department of Tourism’s Region 11, and a wonderful group of government and private tourism representatives.

I think Boncato is a good choice for the region because he has always been such a productive and diligent worker ever since I met him. For sure, he is the best person to market the region to tour operators and travel establishments here and abroad. In fact, the event I was covering in Beijing was the launch of the Davao Cultural Festival at the Marco Polo Parkside, ongoing until June 30.

(Of course, I am not surprised that Boncato works the way he does because his boss at the Marco Polo was none other than Halifax Capital chairman Carlos “Sonny” Dominguez, who was also my old boss at the Department of Agriculture and whom I had covered previously as a beat reporter back when I was still young and innocent to the ways of the world. When you have a boss like Sonny, you are forced to become smarter and tireless in your job...or face the consequences, hahaha.)

Unfortunately, for the most part of the trip, I was sick. I was battling a nasty cough and terrible colds and virtually sidelined for two-and-a-half days. It sucks to be sick, and all the more when you are in another country where only a handful speak English. Your patience is virtually pushed to the limit, and you either have to choose your words carefully and use the barest and simplest to get your point across, or die trying.

One time I was trying to explain to a waitstaff at a local roast duck restaurant that I didn’t order the bottle of Evian water that they gave me. Hello, Evian is expensive in any part of the world! There was no way I’d be paying for that! Maybe it’s the favorite bottled water of Americans and European tourists. Unfortunately for them, I’m a cheap Pinoy tourist.

It can be quite upsetting when there is no meeting of the minds on the ideas presented to each other, and I suppose this was why I really couldn’t recover from my illness much more quickly. (I woke up one morning without my voice actually, and to this day, my normally high-pitched soprano is still a bass. Ugh.) I was too stressed, wildly gesturing or trying to endlessly explain to the other person what I needed or wanted information on.

But despite the sometimes distressing moments, there were a number of instances of joy, as well. I found many Chinese, especially the younger generation, always eager to talk to me and willing to help me out any way they could. Of course, for the most part, they all wanted to practice their English on me, which made me even more enthusiastic in speaking with them to help them out in their pronunciations or vocabulary.

(According to my tour guide Lucy, they have to pass some English exams before they graduate from the university, but since they have no one to practice the language with, sometimes they tend to forget the words and meanings. But most of the young Chinese can read English well, and translate the words to their own Chinese characters.)

(With my new friends, salesladies April, left, and Mao-Mao, at the Silk Market. Photo copyright owned by Stella Arnaldo)

This was quite helpful because when I had to buy cough medicine, for instance, the hotel concierge, after Googling the kind I should buy at the pharmacy, wrote its name in Chinese characters so it would be easier for me to make a purchase. And even at the pharmacy, given a choice between two locally-manufactured cough syrups, the pharmacist earnestly indicated which had the more effective formulation by giving a two-thumbs-up.

Also, when I was going around using the subway, the subway guides were always helpful in pointing out what line to take whenever I approached them in a moment of confusion. One female guide in her 20s, wrote everything down for me—in Chinese script and English numerals—all the lines I had to take to make sure I got back to my hotel in one piece.

(An aside: the Beijing subway system is a marvelous mass of interconnectivity, which we should try to duplicate for our metro railway systems. Connections from one line to another are seamless, and all announcements of train stops are made in Mandarin and English so there is very little chance of a tourist getting lost. Also there is an illustrated map of the subway line where each station lights up as the train arrives at the said station.)

Lucy, my tour guide to the Beijing Acrobatics Show, and her driver Mr. Pei also went out of their way to give me a tour of the Water Cube and the Bird’s Nest after the show. I had seen them in the daytime but these two architectural wonders are so much more gorgeous lit up in the evening sky. The latter wasn’t part of our itinerary but it touched me that they wanted to please me so I could take home good memories of Beijing.

Despite the language barrier, Beijing is quite an exciting and pleasant place to be. It’s no wonder so many foreign tourists have gone there, and companies have decided to set up shop. (Of course, the rising status of living of its residents makes them a prime target for foreign consumer goods.)

I will treasure the number of friendships I have formed with the tour guides and sales ladies at the Silk Market (most of whom I promised to bring more customers from Manila), and look forward to seeing them again when I return in the near future. I also cherish my hardworking cleaning ladies on my hotel floor, who never forgot to leave me six bottles of water every day because they knew I was sick, and had difficulty with my cough.

The often befuddling lost-in-translation moments are awkward for sure. But for the most part, I love the Beijingers for their eagerness to learn and educate themselves, and their motivation to please their guests and visitors. I can’t wait to go back.

(My column, Something Like Life, is published every Friday in the Life section of the BusinessMirror. This piece was originally published on June 17, 2011)