“This is the taste of my childhood,” said Emma Ilagan, a 36-year-old customer service representative for Verizon Wireless who left the Philippines when she was 21.
“Until now, you have to go to California for Chickenjoy,” she added, referring to the chain’s popular dish of fried chicken, gravy and rice.
Or as Natasha Starkey, a conservatory student, said last month when she dropped off an application for a part-time job, “This is Filipino soul food.” (Read the rest at NYT)
I dunno about it being Pinoy "soul food", but Jollibee is truly a phenomenon. You have to hand it to Tony Tan Caktiong, beginning with just two ice cream parlors back in 1975, Jollibee now has 600 stores nationwide and 30 overseas. It also owns Deli-France, Greenwich Pizza, and Chowking. It is only here in the Philippines where McDonald's has been beaten by a homegrown burger company.
And while I'm not a total fan of Jollibee's food, it still makes me proud that a purely Pinoy brand, has just landed in New York. What a great way to start the week, isn't it? Clap for them!