NAIA is NOT 'the worst airport in the world' - Delta Air exec

"I disagree that NAIA is the worst airport in the world."

Thus said Steven Crowdey, Delta Airlines' general manager for Australia, Micronesia, and the Philippines - a pronouncement which was received with resounding cheers from a gathering of tourism stakeholders on Thursday.

Crowdey, one of the guest panelists at a parallel forum hosted by the Department of Tourism during the 45th Annual Meeting of the Board of Governors of the Asian Development Bank, also expressed optimism that the issues currently hampering the profitability of foreign carriers in the country, will be resolved by the government very soon, some of these, perhaps within the year.

The forum – attended by representatives from the accommodations, conventions, and transport sectors, as well as tour/travel agencies – was meant to unveil the DOT’s new strategy to boost visitor arrivals in the country. (Click InterAksyon.com for the rest. Originally published May 5, 2012.)

DOT to decide new slogan this week (UPDATED)

THE Department of Tourism is currently weighing the proposals of eight short-listed advertising agencies that submitted bids for the P5.6-million Philippines brand campaign project.

The agency’s Special Bids and Awards Committee (SBAC) has until Wednesday to decide on the winning slogan and brand campaign from those proposed by eight of the country’s leading advertising agencies, according to Tourism Assistant Secretary Domingo Ramon Enerio III. Enerio oversees the branding campaign project, and is a member of the five-man SBAC.

The eight agencies—Dentsu Philippines Inc., J. Romero & Associates Inc., Lowe Inc., BBDO Guerrero Proximity Philippines Inc., DDB Philipines Inc., WPP/J. Walter Thompson, Young & Rubicam Philippines Inc., and Aspac Advertising Inc.—made their advertising pitches to the SBAC on November 21 and 22, according to agency sources. They were earlier shortlisted from 13 agencies which had indicated their interest to participate in the bid.

In a text message, Tourism Secretary Ramon Jimenez Jr., who sat in the presentations of the eight ad agencies, told the BusinessMirror that the proposed slogans and advertising concepts were all excellent.

“Magaganda lahat. They were all rooted in solid strategy and showed the hard work everyone put in,” he said. “We are now in a difficult process of selecting a winner.”

In previous media interviews, the DOT chief promised to announce a new tourism slogan before Christmas.

Asked how the SBAC will be choosing the new tourism slogan and brand campaign, Enerio explained that it will be “a collegial decision with major directions coming from the secretary.” He declined to reveal any more details of the pitches made by the advertising agencies due to the “confidentiality undertaking” he had signed, but promised that “all will soon be revealed.”

Unlike the “Pilipinas Kay Ganda” slogan prematurely launched during the tenure of Tourism Secretary Alberto Lim, and which was later scrapped due to a major industry outcry, the new slogan would be tested, and consultations held with industry stakeholders, Enerio said.

“Consultations are essential to success, acceptance, and ownership of the brand by all stakeholders. For sure, the [new] brand will be vetted extensively before being announced,” he said.

A separate bidding will be conducted for the supplier of the advertising materials such as television commercials, brochures, posters, and other collateral materials. It will probably take a year before the new advertising campaign will be finalized and rolled out to the target markets.

The P5.6-million “Philippine Branding Campaign focusing on Tourism” is the DOT’s third try at creating a new tourism slogan for the country, which for years, has been using the “Wow Philippines” campaign crafted by BBDO Guerrero in 2007.

The Philippines, with its lackluster manufacturing sector and sluggish agricultural performance, has set its sights on the tourism industry as a new engineer of economic growth. At present, the sector accounts for less than six percent of the gross domestic product, unlike other countries such as Spain, Thailand, Singapore, etc., whose tourism sectors represent over 40 percent of GDP.

Visitor arrivals from January to September this year jumped 12 percent to 2.89 million from 2.58 million in the same period last year. Jimenez has announced a 4-million target for tourist arrivals in 2012.

The Philippines hopes to attract 6 million tourist arrivals by 2016, or when President Aquino steps down from office.

However, a meager tourism promotions budget, lack of adequate infrastructure and facilities, and conflicting government policies could stand in the way of achieving those numbers.

The DOT for instance, has had to make do with an annual budget of P2 billion allocated by Congress.

The Ninoy Aquino International Airport (Naia), the gateway to the country, is old and decrepit, with a runway too small to accommodate the growing number of flights in and out of Manila. Some of its passenger terminals such as Naia 1, for instance, have been dubbed the “worst in the world” by international media outfits and travel bloggers.

And while the Aquino administration has just implemented a “pocket open skies” policy to encourage more international carriers to come to the Philippines, the government continues to charge taxes and fees on foreign airlines which unnecessarily increases the latter’s operating expenses. Only recently, Air France-KLM announced it would be dropping its direct flights to the Philippines due to the continued imposition of these taxes.

(My story was published in the BusinessMirror, Nov. 28, 2011.)

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(UPDATE) Checked with Asec. Enerio just today, Dec. 2, and he said "deliberations are ongoing. Sec. [Jimenez] is out of town, so we continue to evaluate up to next week."

Guy proposes to FA girlfriend

CUTE story in time for Valentine's Day:

LOVE must be in the air: A flight attendant who flew in from Korea on Thursday morning was offered a diamond engagement ring by her love-struck Filipino boyfriend shortly after debarking at the Ninoy Aquino International Airport.

With a bouquet of yellow flowers in one hand and a diamond ring of unknown carat on the other, Eugene Padua knelt on his knee and asked Marian Ocampo, 23, that much-awaited question: “Will you marry me?” (Read the rest in BusinessMirror)

You know Christmas is coming when...

...employees of the Bureau of Customs in our international airports are in their usual "pahingi" or "Merry Christmas!" mode.

3 BOC personnel sacked for harassing Fil-Am entertainer

MANILA, Philippines - Three Customs examiners are in hot water for allegedly asking for “free samples” of promotional shirts from a visiting Filipino-American entertainer at the Ninoy Aquino International Airport (NAIA).

The three – Omar Indol, Samuel Saed and Cecilia Venzon – were relieved from their posts and transferred to the Human Resource Management Division (HRMD) pending investigation, Customs commissioner Napoleon Morales said Thursday.

“Apparently, the examiners asked for samples of the T-shirts which is against the bureau’s policies because this is not a commercial importation where you check the merchandise for right valuation and classifications,” Morales said. (Click GMA News TV for the rest.)

ON a personal note, there was one Christmas my Aunt from the U.S. came home and she told me she spent almost $50 just because of the "pahingi" of those people assigned at the NAIA –– from the baggage handlers, Immigration agents to the Customs examiners. I told her she shouldn't have forked over any cash but she said she just wanted to quickly get out of the airport and away from the bedlam. These balikbayans and other foreign visitors sure get a warm welcome at the NAIA don't they? ngek.

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In another instance, two lady Thai chefs who were recently asked to come in as part of a hotel's Thai food festival also received the same fate. They brought in special spices, not a lot, but were needed for their cooking; the Customs examiners also charged them a humongous amount of duties. Duties daw! Of course, the chefs were not given a receipt for said duties, so the hotel, owned by a Filipino-Chinese taipan, can't reimburse them. And btw, said taipan absolutely forbids his employees to give bribes to, or fix government employees.

Hay kaluoy naman these two nice Thai ladies. No one from the hotel briefed them about what to expect at the NAIA. And now they are probably swearing off from ever returning to the Philippines.

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But passengers arriving at the NAIA aren't the only ones getting a warm welcome from the Customs examiners these days. Even those landing at the Diosdado Macapagal International Airport in Clark, Pampanga are getting harrassed as well.

Just recently, my friend Miggy's husband bought her an LV Trevi purse during a trip to Malaysia, and of course, so as not to crush the bag, he just hand-carried it on his flight home. Upon arrival at the DMIA, the Customs examiners asked him to pay duties on the bag. Teka, teka...are you guys kidding? The bag is for personal use!

Miggy's husband would've understood and gladly paid the importation duties if he was bringing an entire luggage full of stuff to sell but he's no viajero. He's just a loving husband bringing home a nice bag as a present for his lovely wife! Incensed at the unreasonableness of the Customs examiners, Miggy finally called a top DMIA honcho, after which her husband and the bag were let through. E talaga namang mali sila noh!

According to Miggy, her hubby was on the same flight as OFWs and she supposes, the Customs examiners just thought he was one of them and targeted him for their no-good tricks. Ang kapal! But then when you think about corruption, how apt the name of the airport dontcha think? Monkey see, monkey do.

Gov't takeover na naman?!

SO it's back to '70s are we when private companies were nationalized by President Marcos and taken over by the government? One of these companies were ABS-CBN, the broadcasting arm of the Lopez Group.

When Corazon Aquino came into power and became President of the country in 1986, her government immediately took itself out of business and returned most private companies back to their owners, ABS-CBN to the Lopezes included. As many academic studies have shown, government in business is simply, bad business. Most of these government companies are non-performing and inefficiently run. To this day, there are many government assets that are being privatized albeit ever so slowly, but because of the way most of these companies have been operating, they have become virtually unpalatable to investors.

Now comes 2008 an it must be deja vu all over for the Lopezes as President Arroyo and her minions try to take over Meralco, the largest power distributor in the country. Coincidentally (or coaccidentally?) just when news of the planned government takeover spread, a two-hour power outage hit several parts of Quezon City last night, including my village. While the cause was traced to "line trouble", as usual the conspiracy theorist in me can't help but think some sinister motive behind the blackout. Okay lang sana kung ginawa sa Malacañang noh?

Seriously, we all hate our high electric bills that's for sure. And especially this summer, my own power bill has gone up by P2,000 primarily due to the regular use of our aircons. I'm not blaming Meralco though. I'm blaming the presidentita because of her government's inability to really implement reforms in the power sector.

Like, for years, the public can have access to lower electricity costs if only we are able to tap the power generated by the Sta. Rita and San Lorenzo gas plants in Batangas. But that plant's output, which is sourced from the Malampaya gas field in Palawan, is not being utilized properly. Why can't Napocor buy more of these gas plants' power output? Because they are owned by the Lopezes as well?

Not only that, the Electric Power Industry Reform Act of 2001 has yet to be fully implemented. Napocor has yet to privatize many of its power plants and assets which account for about 70 percent of the electric generating capacity.

Also, the costs of crude is going about in the world market hitting over $100 per barrel. This pushes up local power costs as well. So why doesn't the government temporarily remove the tax on imported crude, as well as the sales tax on systems energy loss? I say temporarily because of course, I am aware that the goverment needs to boost its revenues (bec. it cannot stem the tide of corruption in revenue-collecting agencies), but while the economy and the public are struggling from the high costs of power, it is the government's responsibility to give us temporary relief.

Taking over Meralco is another greedy "hare"-brained (utak kuneho) scheme of the presidentita to get back at her detractors, most especially the Lopez Group whose ABS-CBN Broadcasting Corp. is not too sweet on her.

But just look at what happened when she forced her way into the NAIA terminal 3? Government took over the terminal which wasn't built by taxpayers' monies btw, and yet it continues to be closed...a virtual white elephant for the country. Ang galing mo talaga, GMA! Isa kang henyo!